Digital 101: Content

Continuing on from where I left off, I’ve been thinking about how to expand on the third point from my original post. You see what I was saying is create original, value adding content and – frankly – there are a ton of articles with suggestions for...

Digital 101: SEO Tips for Writers

I promised some SEO Tips for writers. Most of this is not a newsflash but I still see people getting it wrong and really, like web usability, it doesn’t cost anything to get the basics right. As with other posts I have writers in mind but this also translates to...

Digital 101: What to build?

Apologies for the delay, these posts were meant to begin last week but were delayed due to snow. *coughs* In this initial run of Digital 101 for Writers (and other one-man-shops) I want to look in a little more detail at how to give yourself the best fighting chance...

Digital 101: Top five mistakes

By day I earn my crust as a digital marketer for a large publisher. By night I write and try to draw as much attention to my writing as I can without people resorting to physical violence. In both cases I spend a fair bit of time online and I see a great deal of...