In a bold and some might say foolish move Borders have partnered with lulu to open up in store distribution to self publishers. For $499 you can have your manuscript evaluated, interior page design and formatting, a free copy, your book can be ordered in store and your book “may” be eligible for in-store sales.
I’m not sure what I think about this yet. On the one hand it’s great that people are trying to develop new models but on the other hand I think at $499 (about £250) they’re undervaluing the role of an editor in making a book a success. And don’t even get me started on marketing (or in their model lack of).
What say you?
That is interesting. However, I’m of the mind that if/when II get published, they should be paying me, not the other way around.
Couldn’t agree more. Not sure if this is just an ill thought out but genuine attempt at a new model or a mainstream brand trying to muscle in on the vanity market.