In a bold and some might say foolish move Borders have partnered with lulu to open up in store distribution to self publishers. For $499 you can have your manuscript evaluated, interior page design and formatting, a free copy, your book can be ordered in store and your book “may” be eligible for in-store sales.
I’m not sure what I think about this yet. On the one hand it’s great that people are trying to develop new models but on the other hand I think at $499 (about £250) they’re undervaluing the role of an editor in making a book a success. And don’t even get me started on marketing (or in their model lack of).
What say you?